ABOUT
MY MISSION
My mission is to make design-based thinking simple and accessible beyond the traditional design world, and apply it to the way we shape our professional direction. Drawing on my own experience and knowledge, I introduce a way of thinking that helps people approach career decisions and change with more clarity, structure, and perspective.
Mind Design brings this thinking together through the logic of the design process, helping people shape a first professional direction or rethink one they have already built
MY STORY
After more than twelve years in international automotive design, I began to question something I had worked very hard to build: whether the career I once wanted still fitted the direction I wanted to take.
It was not a sudden decision, and nothing had dramatically gone wrong. It was a gradual shift. Over time, I noticed that my creativity and energy were at their strongest when I could support others, not only through design work, but through the way I think, structure, and make sense of complex situations. Alongside my professional roles, I often found myself mentoring younger colleagues, offering perspective, encouragement, and direction. Looking back, this was one of the earliest signs that another part of my work was already taking shape.
My years in the automotive industry taught me perseverance. As a foreigner and a woman, I had to stand my ground in a demanding creative field where I often had to represent my own voice with clarity and consistency. This experience shaped me deeply. It taught me that individuality is not something to smooth away, but something that can become an advantage when understood and used consciously.
At the same time, working in design taught me something equally important: how to approach uncertainty without needing the final answer at the beginning. A design process starts by understanding the situation, defining what needs to work, exploring possibilities, developing concepts, testing, and refining. I learned to look for clear, considered solutions instead of rushing towards an answer, and to stay focused even when the outcome was not yet visible.
Over time, this way of thinking became more than a professional skill. I began to recognise how useful the same logic could be when thinking about career direction and change.
That perspective eventually became the foundation of Mind Design.
Today, I bring this design-oriented mindset into career design and redesign. I work with people who are shaping their first professional direction, as well as those who have built a career they once wanted but are beginning to question whether it still fits.